Here's
the ultimate newbie "crash course" helping you to
understand the principles, technology and technical
terms needed to start building your own
websites.
Dear
Friend,
Jumping blindly
onto the World Wide Web, trying to create your first website
by trial, error and pure dumb luck, was a necessity - even a
badge of honor - through the 1990s. But, to paraphrase a
popular teen icon of the era, "That is so 20th
Century."
Creating a
website today is something anyone can do, even if you've never
even used a computer - much less the Internet. And "The
Newbies' Guide to Website Design" is a major reason
why.
Packed
with tons of valuable information, this guide will take
you from absolute beginner to a full understanding of the
principles, technology and technical terms, ready to start
creating your own websites.
Here's a summary
of everything you will learn in this information-packed
resource...
From the basics:
- Why you really do need
a website...
- Make money online
- Post your online resume,
easily updated, easily available, with interactive links
to really show what you've done in past jobs or education
- Keep up with friends and
family - announce a new engagement, wedding, baby,
achievement, job, move
- Simplifying the jargon - then
using it
- Know your COM, BIZ, NET,
ORG, INFO, WS, etc.
- Know what you don't need to
know about HTML, JAVA, PHP, ASP, etc. - and what you do
- How do they do that? And
should you?
- Spinning, bouncing, fading
pop-ups
- Animated GIFs
- Streaming
audio/video
- The myth of the all-knowing
programmer or site designer
- Most use the same tools
available to you
- A lot of those tools are
free
- Many are no more difficult
to use than clicking a mouse button
- Advertise your current
brick-and-mortar (offline) business
- Provide a map to your store
or office
- Offer "specials" you can
change daily without spending a dime
- Showcase your service or
product
- Start a new business online
- Or expand the one you have to
as large a customer base as you desire
- A website can focus tightly
on a single city, even a neighborhood
- Or it can bring in new
customers from all over the planet
- Learn the history of the Net,
how it came to be, where it's at, where it's going
- Not knowing this is like
voting with no knowledge of democracy or the candidates
and issues
- Your choice: Teach your
children - or hope they will teach
you
To the detailed:
- How to get your own domain
name
- There are a lot more choices
than dot-com
- Choose carefully - as you
would name a new baby
- One name, multiple domains?
- Now, where do you hang your
new name?
- All web hosts are not
created equal, from costs to services to support
- What to look for beyond the
monthly or annual fee
- When - and how - to cut and
run if your host doesn't measure up
- What software and equipment
you need - and what you don't
- Pre-written scripts, many
free, are fairly easy to install and can work miracles
- Depending on need and
application, add audio and video to a website with
equipment you already have - or go pro
- Dreamweaver, FrontPage, MS
Word - for starters
- WYSIWYG - Myth or merely
fantasy?
- How to set up your first site
in 5 minutes flat
- Using your host's online
site creation system - with pros and cons
- Using prebuilt templates -
thousands available free - to give even your first effort
a high-class, professional look
- How to
FTP
- How to create a more complex
website in a few hours or days
- Move from free templates to
paying a few dollars for a package or a few hundred
dollars for a complete prebuilt site
- Where to find - and how to
use - templates, scripts, advanced creation software and
other tools
- When, where and what to look
for if you need professional help
- Price does not always mirror
quality
- Neither does experience -
ask for multiple site examples and get feedback from
previous customers
- Where to "shop" your request
- and have dozens bidding to do your
project
- How to put it all together
with the least amount of blood, sweat and tears
- There are at least a dozen
widely used browsers other than Internet Explorer - and no
two will display your site exactly the same way
- Multiply that several times
over to accommodate different monitors with different
screen sizes and settings (resolution, color, contrast,
etc.)
- Search Engine Optimization
(SEO)
- Contrary to popular belief,
"search engines" do NOT
actually search the Internet
- If you build it, they will
NOT
come - unless you tell them you exist and where to find
you
- And why
- How to avoid innocent
mistakes that could get you banned from the search
engines, your Web host - even the Internet
itself
- Content is King
- How to fill those empty
spaces
- How to do that with
something people actually want to see
- How to keep it fresh -
people and search engines both hate sites that are never
updated
- Troubleshooting
- The pros and cons of Flash,
Java, tables, frames, PDFs, site navigation, site search
and more
- Validate your design
- Keep your links alive
- Monitor your traffic
- A picture paints a thousand
words
- Choosing and using the best
graphics programs
- Paint Shop Pro
- Photoshop
- Free
alternatives
To the newest innovations - and
what's coming next:
- BLOG
- The weblog has become this
century's version of the "cheap" printing presses that
allowed anyone to start a newspaper in the Old West
- Part diary, part rant, part
creative expression, part controversial commentary, part
anything you want it to be - including private (only those
you want to read it can)
- RSS - Really Simple
Syndication on a two-way street
- You can send your content to
others (without the problems of e-mail)
- You can pull RSS content
from anywhere on the Web to your site,
automatically
- Forums
- Easy to create
- Easy to maintain
- Extremely
popular
- Games, Surveys, Freebies and
other ways to attract traffic and keep them coming back
- No programming skills needed
- get everything you need free or at very low cost
- The Web offers more things
to give away than you could ever possibly give
away
- Multimedia
- Audio means music and much
more
- Video isn't just for
exhibitionists - so why let them make all the money?
- What software and hardware
combinations are available - free, cheap or otherwise - to
make your site stand out from the crowd
- Money: Making it, not spending
it
- eCommerce is not just for
Microsoft or Sears
- Taking the fear out of
online credit card purchases - including your fear as a
merchant
- Exchanging your product for
their money - quickly, easily and securely
- Creating logos, ads,
headlines, sales copy - all things marketing, from a web
design point of view
- Affiliate programs
- Starting your own
- Making money as someone
else's affiliate
- Advertising: The Good, the Bad
& the Very Ugly
- What works, what doesn't
- Ads on your site
- Ads about your site
- Be not a
spammer
- Promoting your site
- How this differs from
advertising
- When and where to link -
more importantly, when and where not to link
- Taking your show on the
road
- The Money is in the List
- How to create a mailing list
- How to use a mailing list
- How not to make a complete
hash of both
Full Master Resale
Rights Included Free!
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